The jeweller confirmed that it was real gold. A completely unprofitable investment. A man spent 280,000 baht (about £7,380 at the current exchange rate) to buy 40,000 gold leaf face masks made to measure with the aim of selling them.
He buys 40,000 gold masks hoping to make a profit, but has to melt them down: the outcome
However, the protagonist of this story was unable to sell the products because they failed FDA safety checks, so he decided to go to a jeweller to check whether the masks were really gold and could be melted down.
The jewellery shop, called Namo Banchangtong, explained on its TikTok account (@namobanchangtongdaengso0) that it had carried out a series of physical and thermal tests which confirmed that it was real gold.
As reported by Thai media outlet Khaosod, the man handed over 10,000 of the 40,000 masks to be melted down. This yielded a total of 14.76 grams of 99% pure gold.
In the end, the jeweller paid the man 50,346 baht (1,328 euros) for the 10,000 gold masks delivered. Considering that he sold only a quarter of the 40,000 masks he purchased, this figure would have to be multiplied by four to see how much of the investment was recouped.
The result is that if the investor melts down his 40,000 gold masks (which he has said he will do in the future), he will receive a total of £4,700, considerably less than the £6,000 he paid for the products.
However, despite the sale not yielding any profit, the man cried when he realised that the price he had been offered to melt down his gold masks exceeded all his expectations.